Caprock Rentals is committed to protecting your privacy and ensuring a transparent user experience when it comes to your personal data and SMS communications. This document outlines what personal information we collect, how it is used, and the terms related to SMS messaging.
When you engage with Caprock Rentals, we may collect the following types of personal information:
Contact Information: Name, email address, phone number, mailing address, and company name
Rental Details: Job site information, rental start/end dates, equipment preferences
Payment Information: Billing address, payment method (handled securely by third-party providers)
Digital Information: IP address, device type, browser, usage data via cookies and analytics tools
SMS Consent and Preferences: If you opt in to SMS communication, we store your opt-in record, timestamp, and phone number
We collect this data for the following purposes:
To deliver and manage our rental equipment and services
To process payments, generate invoices, and manage accounts
To send order confirmations, job site updates, and monitoring alerts
To provide technical support and customer service
To improve our website, services, and customer experience
To send SMS notifications (if consented) related to rental operations, appointments, and system alerts
Caprock Rentals does not sell or share your personal information with third parties or affiliates for marketing purposes.
We may share your information only with trusted service providers as necessary to fulfill business operations — such as payment processors, SMS delivery platforms, and monitoring services — all of whom are bound by data privacy and confidentiality agreements.
We take SMS privacy seriously.
If you opt in to receive SMS messages from Caprock Rentals:
Your consent will never be shared with third parties or affiliates for marketing purposes
Your phone number is stored securely and used only for relevant rental communications and system alerts
You may opt out at any time by replying STOP to any message
You may:
Request access to your personal data
Correct or update your information
Withdraw SMS consent or opt out of marketing communications at any time
Request deletion of your personal information (subject to legal retention obligations)
To make any of these requests, email us at sales@caprock-rentals.com.
By providing your mobile number and opting into SMS communications (via web forms, phone conversations, or written consent), you agree to receive text messages from Caprock Rentals.
Appointment confirmations and scheduling notices
Equipment delivery or pickup updates
Security or system alerts from your rental units
Monitoring schedule changes
Billing notifications or invoice reminders
Holiday alerts or operating hours updates
Periodic service updates related to your active rental
Message frequency will vary depending on your rental activity and alert settings.
Message and data rates may apply based on your mobile carrier’s plan.
Caprock Rentals is not responsible for SMS fees charged by your carrier.
You may opt out of SMS communications at any time by replying STOP to any message. This will unsubscribe you from all further messaging.
To get help, reply HELP to any message or contact us through our website at https://caprock-rentals.com.